Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Somerset
Located in the west of England, Somerset shares borders with four other counties: Wiltshire, Gloucestershire, Dorset and Devon. It also borders Bristol, which is its own unitary authority.
Somerset is a good option for those seeking Head of Marketing roles, with settlements in the region including two cities, Bath and Wells, as well as Weston-Super-Mare, Yeovil and Bridgwater. There's also the county town, Taunton.
During the Industrial Revolution, the region's biggest port was the one at Bridgwater on the River Parrett. Bricks and roof tiles were common exports at the time, but today, the region's economy is varied, with important industries including the service sector, retail and tourism, as well as agriculture, light industry and technology.
Just some of the products manufactured in Somerset include helicopters from AgustaWestland and oxygen systems for aircraft from Normalair Garratt.
Meanwhile, Ariel Motors Ltd makes performance motor vehicles in Crewkerne and there's a BAE Systems facility in Yeovil that produces military software.
Somerset is also home to a number of large distribution centres run by companies like Argos, Gerber Juice and Toolstation. Stone quarrying is also an important part of the local economy.
Other companies based in the region or with large facilities here include Blackthorn Cider, Ilchester Cheese and YeoValley Organic.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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