Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Torquay
Torquay is located on the East-facing coastal area of Devon, in the area called Torbay. Exeter is 17 miles (27 km) to the north and Plymouth is 27 miles (43 k) to the west. Torquay was a tiny fishing and farming village until the Napoleonic wars, when the Royal Navy would take anchor in the bay and the members of the upper ranks would often go to shore in the area. It soon gained a reputation as being a healthy place to stay and by the 19th century, just in time for the arrival of the railways it became a famous spa town and later, a tourist resort. Nowadays it has a static population of around 65,000 but in high season this can swell to 200,000, the size of a small city.
Tourist towns almost always have great logistical requirements, which is why Head of Marketing jobs can sometimes become available in the town or the surrounding area. Torquay is not particularly industrialised, but there are several trading estates dotted around the outskirts. Plymouth and Exeter are better employers and are both nearby, which does make Torquay a popular commuter town, and people living there seeking non-tourism related work will often look north and west.
For its population, Torquay has produced a fair number of world-famous people. Top of the pile is thriller author Agatha Christie, for whom a mile of plaques, the “Agatha Christie Mile”, is dedicated. Peter Cook, one half of Pete and Dud, was born in the town, as was comedy actor Miranda Hart and model Lily Cole. Sketches of The Goodies and Monty Python’s Flying Circus were filmed there, and it was during one of the latter’s stays that the team happened upon a grumpy hotelier who became the inspiration for Basil Fawlty, TV’s most famous Torquay-based hotel owner.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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