Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Torquay
Torquay is located on the East-facing coastal area of Devon, in the area called Torbay. Exeter is 17 miles (27 km) to the north and Plymouth is 27 miles (43 k) to the west. Torquay was a tiny fishing and farming village until the Napoleonic wars, when the Royal Navy would take anchor in the bay and the members of the upper ranks would often go to shore in the area. It soon gained a reputation as being a healthy place to stay and by the 19th century, just in time for the arrival of the railways it became a famous spa town and later, a tourist resort. Nowadays it has a static population of around 65,000 but in high season this can swell to 200,000, the size of a small city.
Tourist towns almost always have great logistical requirements, which is why Chief Marketing Officer jobs can sometimes become available in the town or the surrounding area. Torquay is not particularly industrialised, but there are several trading estates dotted around the outskirts. Plymouth and Exeter are better employers and are both nearby, which does make Torquay a popular commuter town, and people living there seeking non-tourism related work will often look north and west.
For its population, Torquay has produced a fair number of world-famous people. Top of the pile is thriller author Agatha Christie, for whom a mile of plaques, the “Agatha Christie Mile”, is dedicated. Peter Cook, one half of Pete and Dud, was born in the town, as was comedy actor Miranda Hart and model Lily Cole. Sketches of The Goodies and Monty Python’s Flying Circus were filmed there, and it was during one of the latter’s stays that the team happened upon a grumpy hotelier who became the inspiration for Basil Fawlty, TV’s most famous Torquay-based hotel owner.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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