Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Bournemouth
Bournemouth is well known as a beach holiday resort on the South Coast in Dorset, a rival to Brighton and Weymouth. It is, however, a thriving town with a large population, despite only having a relatively short history. One distinction it can claim is that in surveys it has been found to be the happiest place to live in Britain, and the relaxed lifestyle has led many companies to set up shop in the town or have their headquarters there.
With the population and the endless supply of goods required for the tourism industry, there will be Chief Marketing Officer positions in and around Bournemouth – this definitely isn’t the kind of resort that closes between September and March.
Most of the companies that have set up in Bournemouth are in the service sector, but the list is impressive. JPMorgan Chase, Unisys, Fitness First, Liverpool Victoria, Palmair, Imagine Publishing, PruHealth and Lloyds TSB Insurance all have head offices or large offices in this seaside town. It’s also well known as a venue for conferences, including those of the large political parties.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
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