Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Poole
If you think the word Poole has the same roots as the word “pool”, you’d be absolutely right, of course. The Devon town is on the South coast of England and is merged completely with Bournemouth to its east. In fact, the Bournemouth Arts University and the Bournemouth Symphony Orchestra are located in Poole, although they are definitively two separate towns.
The west side of Poole faces a natural harbour (Upton and Creekmore Lakes) within a larger natural harbour, and ferries leave the south of the town for St Helier (Jersey), Cherbourg and St Peter Port (Guernsey). Shipping, sailing and ferries are therefore important industries in the town, and this inevitably leads to Chief Marketing Officer positions becoming available on a regular basis.
Although much of the town is now employed in the service industries, Poole does have a strong manufacturing heritage, and this still accounts for nearly a fifth of its employment. Again, this is good news for logistics, supply chain and procurement employment. The town is the base of motor yacht builder Sunseeker, which employs nearly 2000 people. Several companies have their HQs in Poole, including, bathroom consumables company Lush, lighting company Mathmos, plastics company sealed air and Hamworthy Heating and Combustion. Siemens also has a large presence in the town.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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