Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Southampton
Southampton has been one of Britain’s most important ports since at least Roman times, and to this day is a major container port (the second largest in the country after Felixstowe) and ferry terminal serving the Isle of Wight and Europe, as well as being the UK’s busiest cruise terminal.
It was from Southampton that Titanic sailed on her fateful journey, although she was built in Belfast and registered in Liverpool. The city has a more celebrated association with transport, however; the Supermarine Spitfire was built near the city and performed its maiden test flight on what was to become the city’s airport. The port’s military and logistical significance did make it a key target for German bombs during World War II, and the city, just across the Channel from occupied France, was badly hit.
The city has admirable links with the logistics industry. It is home to Ordnance Survey, an essential element in the industry, especially in the pre-SatNav days; Carnival Cruises and Associated British Ports also have important stations here. The city has breadth and depth that makes it a good place for Chief Marketing Officer job opportunities.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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