Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Basingstoke
Situated in north-east Hampshire, less than 50 miles from London and just 16 miles from Reading, Basingstoke is a lovely town that has expanded significantly since the end of the 20th century. Today, it offers a variety of possibilities for those seeking Chief Marketing Officer vacancies.
With its beginnings as a Saxon village, Basingstoke was a fairly large settlement at the time of the Domesday Book, with a population of around 200, three water-powered flour mills and a weekly market.
By the 13th century, this population had nearly tripled and the town was granted a charter in 1257 - at the time, its economy mainly relied on the production of wool and cloth.
The railway arrived in Basingstoke in 1839, simplifying transport and trade between the town and London, as well as offering connections the following year to Winchester and Southampton.
Later in the 19th century, Thomas Burberry set up his first shop in Basingstoke, and his brand grew to become a household name - one which continues to be known for its luxury fashion and tartan pattern, although the company is now headquartered in London.
These days, Basingstoke is an economic hub and home to the UK headquarters of a number of large financial, insurance and technology companies - including Motorola, Sony Professional Solutions, Sun Life, The Automobile Association and ST Ericsson. Meanwhile, pharmaceuticals facilities are operated by the likes of Mercona, Valeant, Steris, Shire and Biomerieux.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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