Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in the East Midlands
Comprising counties like Nottinghamshire, Derbyshire, Northamptonshire, Leicestershire and Lincolnshire, the East Midlands is a wonderful choice for those seeking Chief Marketing Officer vacancies.
During the 17th and 18th centuries, many scientific discoveries were made in the East Midlands. It was a pivotal place for the Industrial Revolution, being home to what many call the first modern factory - John Smedley's textile production facility at Lea Bridge, which was opened in 1794.
Some of the earliest military tanks were manufactured in Lincoln, while jet engines were also developed in the region - with the first jet aircraft flying from RAF Cranwell in 1941.
Meanwhile, Derby was home to a Rolls-Royce factory that produced Merlin aero-engines until 1950, as well as a railway works. The Corby Steelworks in Northamptonshire was one of the largest facilities of its type in the middle of the 20th century.
Today, manufacturing is still a major part of the economy of the East Midlands. A number of big-name firms operate in the region, including Rolls-Royce, Siemens, Triumph Motorcycles, Toyota, Caterpillar and LaFarge Aggregates. There's also Mercedes AMG High Performance Powertrains, which builds Formula One engines in Brixworth.
What's more, Bombardier Transportation in Derby produces new rolling stock for London Underground, and is the only remaining train manufacturer in the UK - it also builds Turbo Star and ElectroStar overground units.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
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