Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Chesterfield
Situated 9 miles (15 km) south of Sheffield, the Derbyshire town of Chesterfield has more influence from this city than it does with Derby, its county capital, 21 miles (35 km) to the south. To the east of the town the M1 passes on its Nottingham to Sheffield stretch, and the west of Derby is taken up with 3 miles (5 km) of agricultural land before the start of the Peak District National Park. Chesterfield is connected to Derby, Leicester, Rotherham and Sheffield by rail. Its current population of around 100,000 makes it the most populous town in Derbyshire, second in size only to the city of Derby.
Historically a market town, Chesterfield became associated with coal mining after the discovery of a large seam in the 19th century, when the town’s population grew rapidly. The coal was discovered during the excavation of a tunnel for George Stephenson’s Derby to Leeds railway line. During construction, Stephenson moved to Chesterfield, and it was in the town that he was to end his days, aged 67. A statue of Stephenson stands outside Chesterfield railway station. The engineering legacy continued until recently, however. Chesterfield-based Markham & Co. made the machines that excavated the Channel Tunnel, among other tunnels.
Much of the heavy industry has now left Chesterfield, and in many ways the town has returned to its Market roots, although there is understandably a much larger service and local government sector now. Occasionally, Chief Marketing Officer positions are filled in Chesterfield, but more so in the surrounding area, particularly Sheffield.
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Fulfill your CMO needs at Cast UK
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