Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Greater Manchester
One of the largest metropolitan areas in the UK, Greater Manchester is situated in the north-west and includes not only the city of Manchester, but also other settlements like Bolton, Stockport, Wigan and Salford. It is a thriving area and an ideal option for anyone seeking Chief Marketing Officer vacancies.
From as far back as the Middle Ages, the region was known for its cloth and wool trade. The Industrial Revolution brought with it a massive boost to the economy and population, as mechanised mills, cotton spinning and textile factories sprouted up across the area.
The Manchester Ship Canal was completed in 1894 and provided a way for ships to come all the way into the city, simplifying trade and giving rise to a thriving port area.
Today, the Greater Manchester area is home to a vast range of companies. Manufacturing is still an important part of the local economy, while financial services, real estate and media have also become big business.
Just some of the well-known organisations with head offices or other large facilities in Greater Manchester include the BBC, the Co-operative Group, BUPA, Barclaycard, Kellogg's, the Guardian Media Group, ITV, McVitie's, Adidas, AstraZeneca, Patak's, Warburton's and PG Tips.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
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