Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Bolton
Located in the Greater Manchester area, the town of Bolton is a thriving community with plenty of opportunities for those seeking Chief Marketing Officer positions.
The town's history extends back thousands of years and signs of a Neolithic settlement include a stone circle on Cheetham Close. Bronze Age burial mounds in the region were excavated by the Victorians and the town was given a market charter in 1251. In fact, the medieval market was held until the 18th century.
Bolton has long been known for its textile industry and several innovations, including the spinning mule, led to the town's prosperity during the Industrial Revolution. However, there was substantial decline in the 1920s and today the chimneys and empty mills are the only reminders of this part of the town's past.
However, there is still an element of manufacturing to be found in Bolton, with smaller scale paper manufacturing, textiles and steelworks in operation.
Warburtons is headquartered in the town and has been since it was established in 1876. Now one of the UK's most popular brands of bread, this company produces millions of loaves every year. In addition to its head office, there are also two bakeries in Bolton.
For the most part, however, Bolton's modern economy relies on the service sector and tech. The town is home to a number of offices that specialise in data processing and there are several call centres and IT companies.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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