Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Yorkshire
A historic county in northern England, Yorkshire is well known for its beautiful green spaces, as well as its intriguing past - but it has also long been a centre for industry and commerce, making it an ideal choice for those seeking Chief Marketing Officer jobs.
During the 15th century, the region was locked in civil war against neighbouring county Lancashire. Known as the Wars of the Roses, this series of conflicts over the throne lasted for more than 85 years, although a more friendly rivalry between the regions still exists today - mainly when it comes to sport.
Renowned for its wool and textile industry, Yorkshire also gained prominence for coal mining in the 16th and 17th centuries.
As the Industrial Revolution took hold, the region flourished - this was especially true of Sheffield, which was known for its innovation in the steel industry. What's more, a series of canals and railways was also developed, simplifying the transport of goods and raw materials throughout the region.
Today, a number of large cities and towns can be found in Yorkshire, including, Sheffield, Leeds, Hull, Halifax and Bradford, and within these locations job seekers can find a variety of industries - from financial and retail, through to manufacturing and technology.
Some of the top employers in the region include Morrisons, Asda, Yorkshire Bank Leeds, First Direct, Timothy Taylor Brewery and McCain Foods (GB).
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
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