Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Halifax
A minister town in West Yorkshire, located to the south west of Bradford, Halifax is a good choice for those seeking Chief Marketing Officer opportunities.
From the 15th century, the town was an important location for the manufacture of wool and cloth. The textile industry continued to thrive through the 19th century, although most of the wealth that came to the town during this period was derived from cotton instead of wool.
In 1853, a building and investment society was formed in the city, which would later become known as the Halifax bank. It's now part of the Lloyds Banking Group and operates mainly from London.
Halifax has also been known for its confectionary production since the late 1890s when John Mackintosh and his wife started selling toffee from a shop in the town centre.
The business quickly expanded and resulted in a number of brands that are still popular today, such as Rolo, Toffee Crisp and Quality Street. Now owned by Nestle, which is based in York, a factory continues to operate in Halifax, churning out millions of tasty treats every year.
Today, the town's economy is mainly based in the retail and service sectors. A number of large business parks have been developed in the region - such as Dean Clough, which is located on the site of what was once the world's largest carpet factory. It provides workspace for SMEs and larger organisations ranging from IT and media companies, as well as financial services and healthcare facilities.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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