Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Bradford
Located in northern England and less than ten miles from Leeds, Bradford is a thriving city in a prime location, making it perfect for anyone seeking Chief Marketing Officer vacancies.
Because of the area's abundance of coal and iron ore, Bradford was one of the first parts of the UK to experience significant growth during the Industrial Revolution.
During this period, Bradford became known as the wool capital of the world, while an array of other products were also manufactured here. Many beautiful Victorian buildings that were built during this time are still standing today, giving a glimpse to the wealth that came into the city.
Since the 19th century, the textile industry has been in slow decline - although it still brings money into the local economy. Meanwhile, the financial, electronics, engineering and manufacturing sectors have grown to take its place.
Today, companies that are based in Bradford include Yorkshire Building Society, Pace Micro and Provident Financial, which owns Vanquis, a well-known credit card company.
Other big-name businesses that call Bradford home include Hallmark UK, Morrisons and Thomas Cook, while online retailer Freeman Grattan Holdings has been located in the city since 1934 when it was established as a mail-order company.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
Contact us