Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in North Humberside
A former postal county in England, North Humberside comprised the areas within Humberside that were north of the River Humber - it had previously been covered by the Yorkshire postal county.
Some of the towns that were located in the region included Beverly, Hull, Hornsea, Goole and Cottingham.
In 1996, the county of Humberside was abolished and the northern half of the county became the unitary authority areas of East Riding of Yorkshire and Kingston upon Hull.
Although the region no longer officially exists, the towns in what was once North Humberside still offer a variety of options for those seeking Chief Marketing Officer positions.
For much of their past, these settlements were market towns that traded local produce and wool. In addition, Hull was an important port and the famous Hornsea Pottery was manufactured in North Humberside until the factory was closed in 2000.
These days, the local economy relies on a number of industries, including food manufacturing, shipping, chemicals, pharmaceuticals and energy.
Just some of the other companies that have large facilities in the region include Seven Seas, Reckitt Benckiser, BP and Siemens.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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