Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Tyne and Wear
Located in the north-east of England, Tyne and Wear is a county named after the two local rivers that flow into the North Sea. It is bordered by County Durham and Northumberland.
Tyne and Wear comprises a number of metropolitan boroughs: North and South Tyneside, Gateshead, Sunderland and Newcastle upon Tyne - all of which offer a range of options for those seeking Chief Marketing Officer positions.
During the Industrial Revolution, the region rose to prominence, with coal mining, shipbuilding and heavy industry all bringing wealth to the area. Flint glass was also produced here and a number of products were developed in the area, including safety lamps, self-raising flour, Joseph Swan's electric lightbulbs and the steam turbine.
These days, Tyne and Wear supports a number of business sectors, ranging from manufacturing and engineering through to services, retail and finance.
Just some of the many companies located in Tyne and Wear include Be-Ro Flour, the Go-Ahead Group, Greggs the baker, BAE Systems, Orange, T-Mobile, Nissan Motor Manufacturing UK, Npower, EDF Energy and Ubisoft.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
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