SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Tyne and Wear
Located in the north-east of England, Tyne and Wear is a county named after the two local rivers that flow into the North Sea. It is bordered by County Durham and Northumberland.
Tyne and Wear comprises a number of metropolitan boroughs: North and South Tyneside, Gateshead, Sunderland and Newcastle upon Tyne - all of which offer a range of options for those seeking SEO Specialist positions.
During the Industrial Revolution, the region rose to prominence, with coal mining, shipbuilding and heavy industry all bringing wealth to the area. Flint glass was also produced here and a number of products were developed in the area, including safety lamps, self-raising flour, Joseph Swan's electric lightbulbs and the steam turbine.
These days, Tyne and Wear supports a number of business sectors, ranging from manufacturing and engineering through to services, retail and finance.
Just some of the many companies located in Tyne and Wear include Be-Ro Flour, the Go-Ahead Group, Greggs the baker, BAE Systems, Orange, T-Mobile, Nissan Motor Manufacturing UK, Npower, EDF Energy and Ubisoft.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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