SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in County Durham
Located in the north-east of England, County Durham is bordered by Tyne and Wear, Northumberland, North Yorkshire. Settlements in the county include Darlington, Hartlepool, Shildon and Stockton-on-Tees and it offers a variety of options for those seeking SEO Specialist positions.
In the early 19th century, most of County Durham comprised rural areas and market towns. With the down of the Industrial Revolution, mining and shipbuilding grew in importance for the area, while heavy engineering also grew rapidly - particularly the building of bridges and locomotives.
In fact, the Cleveland Bridge & Engineering company is still based in Darlington today and it has been responsible for construction projects like the Humber Bridge, the Forth Road Bridge and the Auckland Harbour Bridge.
Over the last few years, many of the local towns have gone through significant regeneration. There are now a number of large retail centres and business parks in the region.
Companies with manufacturing facilities in County Durham include KP Snacks, CAV Aerospace, GlaxoSmithKline, Reckitt Benckiser, Cummins and Walkers Crisps.
Several businesses have large depots in the region, including Argos and Aldi and other companies with operations based in the area include Orange, AMEC, the Student Loans Company and Thomas Swan.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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