SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Northumberland
The most northern of the counties in the north-east of England, Northumberland is bordered by Cumbria, County Durham and Tyne and Wear. It also shares a border with Scotland and has coastline on the North Sea.
Those looking for SEO Specialist roles in Northumberland will have a variety of opportunities to consider, particularly in the major settlements, such as Morpeth, Ponteland, Prudhoe and Alnwick. Parts of the county are also common choices for those who want to work in Newcastle-upon-Tyne, but live away from the hustle and bustle of the city.
Northumberland has a tumultuous history. It was occupied by the Angles and Romans, and as an important location in the wars between Scotland and England, the region is known for having more castles than anywhere else in England. Many of these are now popular tourist destinations, such as Lindisfarne, Alnwick and Bamburgh.
The modern economy of Northumberland is predominantly based in tourism, as well as the service sector and retail.
A few large companies have factories in the area. These include SCA Hygiene - once part of Kimberly-Clark, the company manufactures paper products like tissues - and Hammerite Products, which makes paints and paint-thinning products.
Other large companies include Eclipse Translations, Barter Books and Thompsons of Prudhoe. There's also the Sanofi Alnwick Research Centre - it specialises in the research and testing of pharmaceuticals.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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