SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in South Shields
South Shields sits at the mouth of the Tyne in Tyne and Wear, about 8 miles (13 km) downstream of Newcastle-upon-Tyne and Gateshead, and about the same distance north of Sunderland. Although mining, shipbuilding and docks played a massive role in the town’s emergence during and after the Industrial Revolution, much of these industries has now been closed down, and the town relies on the service sector for local jobs. More likely, however, South Shields’ inhabitants will commute to Newcastle or Sunderland for their working lives. The port is still active, and although it is a shadow of its former self, seems to be growing.
The town punches above its weight when it comes to the list of famous people who were born or brought up there. The director of Alien, Prometheus, Thelma and Louise and Gladiator, Ridley Scott was born there, as were F1 genius Sir Frank Williams, Python Eric Idle, novelist Catherine Cookson and comedian Sarah Millican. At least some of them still have their Tyneside accents!
If you’re looking for SEO Specialist jobs in South Shields, it might be worth expanding your search a little to take in the surrounding towns and cities and perhaps even to look for related jobs rather than an exact match. Although the docks are active, there will be more diversity in Newcastle, Sunderland and Gateshead. Please ask our consultants if you are interested, as they will be able to do a more general search and flag up other positions that might be of interest.
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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