SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Gateshead
Located just over the River Tyne from Newcastle, Gateshead has always been somewhat overshadowed and culturally engulfed by its neighbour in the public conscious, but it’s a happening town in its own right, with a huge amount going for it in terms of art, sport and industry. Gateshead was busy during the Industrial Revolution, with coal mining and ironworks playing important roles; the town produced ships’ anchors and chains for which demand was insatiable.
As the availability of electric energy took hold, Gateshead would become known as a cable manufacturing town, and the first trans-Channel telegraph wire was made there, as was half of the first transatlantic one. Sir Joseph Swan, one of those credited with the invention of the lightbulb, lived and performed his experiments in Gateshead, and it is thought that his house was the world’s first to be electrified for lighting. Modern Gateshead is still thriving. It is home to Europe’s largest shopping centre, the Metro Centre, as well as several trading and industrial estates. Gateshead, and its neighbour Newcastle, are ideal places to look for a SEO Specialist position. The region is doing well economically, and there’s still a good deal of industry to complement the huge opportunity offered by its retail sector.
Culturally, Gateshead is head and wings above many larger towns and cities. Right at its south point is Antony Gormley’s towering Angel of the North statue, and at its northernmost point are the Sage Gateshead and the Baltic Centre for Contemporary Art, which occupies what was a flour mill. Tow of the north’s most iconic bridges, the “Blinking Eye” and the steel arch Tyne Bridge, both join Newcastle with Gateshead (along with five others). Gateshead stadium plays host to top athletics meetings, and for a month in 2006 was the location of the world 100 m sprint record (9.77 seconds) set by Asafa Powell.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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