SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in the North West
With cities including Manchester, Liverpool and Lancaster, the North West of England has played a pivotal role in Britain's economic success for hundreds of years.
From shipping and manufacturing, through to mining and engineering, this region has historic significance for the country, and is still thriving today - good news for anyone seeking SEO Specialist jobs in the North West.
The area has seen its fair share of industrial and scientific innovation and during the Industrial Revolution, the steel, coal and textile industries were all big business, as well as shipping and ship building.
In 1830, the first inter-city passenger railway was established, carrying people, goods and raw materials between Liverpool and Manchester. In addition, the Manchester Ship Canal was completed in 1894, providing another connection between the Mersey Estuary and Manchester, through Cheshire and Lancashire.
Fast forward to today and the region has changed significantly. While transport is still an important part of the North West's economy, many other industries have also taken hold.
Indeed, just some of the big names you'll find based in the North West include PG Tips, Warburtons, Kelloggs, McVitie's, Russell Hobbs, Silentnight, Dulux, Lakeland and Persil.
The region is also home to a number of car manufacturers, pharmaceuticals companies, news organisations and financial institutions.
What's more, submarines and military aircraft are built in the area, Cheshire is known for its salt mines and Manchester is the new home of the BBC - as well as a number of other entertainment companies.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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