SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Liverpool
Home of the Beatles and Cilla Black, Rick Astley and Elvis Costello, Liverpool has definitely delivered when it comes to musical treasures. But the city generates far more than pop hits, so jobseekers looking for SEO Specialist roles in Liverpool are sure to find an array of possibilities.
The Merseyside city has long been an important port town. During the 18th century, its prominence in shipping led the region to become a global hub and an estimated 40 per cent of the world's trade came through Liverpool during the early 1800s, with products including tea, sugar, salt, tobacco and cotton.
Fast forward to today and this North West metropolis has one of the UK's largest economies. Its success is mainly thanks to the vast number of companies based in the service sector. What's more, Liverpool has become a fabulous place to live and work, with its exciting nightlife, loads of shopping, amazing dining spots and two top football teams.
These days, Liverpool remains an important part of the shipping industry, seeing millions of tonnes of cargo from lines like NYK and Maersk. Car manufacturing is another big part of the city's economy, while Lambrini, John West, Littlewoods and Sayers are also based here.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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