SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Warrington
Halfway between Liverpool and Manchester lies Warrington, a large town with an industrial and commercial pedigree to match some of the UK’s smaller cities. It followed the traditional Northern path of booming during the Industrial Revolution, specialising in steel, textiles and chemical industries, as well as some brewing for good measure, much of which remains to this day.
The town is extremely well connected, with three major motorways, the M62, the M6 and the M56 passing its north, east and south respectively and A roads radiating out in all directions, typical of the market town it once was. The River Mersey passes through it, as do the Manchester Ship Canal and Bridgewater Canal and two major railway lines. With its population of over 200,000 people and a shopping area to rival any city, it’s a bustling and attractive town to live in.
Around the town’s edges are hundreds of large and small businesses, including a large Unilever detergent factory in the east. There are lots of warehouses and logistics companies in the area, too, that take advantage of its excellent communications and skilled workforce. There are few places like Warrington when it comes to finding a SEO Specialist work, and there’s always a demand for such positions. Please get in touch if you’re looking for work in this area.
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SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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