SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in St Helens
As towns go, St Helens is relatively new, only being formally declared a town in the middle of the 1800s as a result of the rapid growth and joining together of a number of small villages and hamlets. It’s fair to say that St Helens had a good Industrial Revolution, with good coal mining, chemical works, salt mining, lime and alkali extraction and copper smelting going on in the area. But all this was overshadowed by St Helens’s reputation as a glassmaking town, with several huge factories contributing to the success.
Glassmaking and coal mining survived as a large employers up until the 1980s and early 1990s, but it these associations have more or less left the town now, except for Pilkington, which remains in the town.
St Helens now exists as a mainly residential town, with retail and entertainment playing a large part. As well as a thriving town centre there are several retail outlets and supermarkets for big-name brands. It’s also in the commuter belt for both Liverpool and Manchester, and is well served by road and rail. The blend of industry and residential trade does create the opportunity for SEO Specialist vacancies to appear in St Helens, and we have found several of these or related placements in recent years.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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