SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Preston
A city located in Lancashire, Preston is an area that has been settled since Roman times. In 1179, it was granted a Guild Merchant charter, making it a market town, and by the 13th century the city was known for its textile production.
During the Industrial Revolution, the city underwent rapid growth, particularly as innovations in textile manufacture helped to increase production.
In the early 20th century, the cotton industry fell into steep decline and this was slowly replaced by the manufacture of electrical goods, heavy industry and engineering.
These days, those seeking SEO Specialist roles in Preston will have a number of options to consider. James Hall and Co is a haulage supplier based in the city - they are the distributors for SPAR stores in the north of England and ship a wide range of goods to more than 450 shops in the region.
Meanwhile, other companies with facilities in the area include Matalan and Alstom Transport. A large call centre for the Carphone Warehouse and TalkTalk is also based in Preston.
In addition, the military aircraft HQ of BAE Systems and other divisions of the firm are based on the outskirts of the city and in neighbouring communities like Warton.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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