SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Cumberland
An administrative county from 1889 to 1974, Cumberland was situated on the border with western Scotland and is, today, part of Cumbria. The region is probably best known for its tasty sausages, but it also offers an array of choice for those seeking SEO Specialist vacancies.
Cumberland was first recorded in the Anglo Saxon Chronicle in the 10th century. It was also an important spot during the Roman period, as it marked the western end of Hadrian's Wall.
For much of the region's history, its economy has relied on agriculture, as well as other industries like mining for coal and iron ore. Stone quarrying has also been an important industry for the area - particularly during the Industrial Revolution.
Today, the Cumberland region is mainly characterised by charming villages and sweeping landscapes. The local economy is mainly based in retail, the service sector and tourism.
Some of the companies that are based in the Cumberland area, or which have important facilities in the region, include McVitie's, Carr's Flour Mills, Bendall's Engineering and Innovia Films, which manufactures a variety of plastic products from cellophane for packaging and plastic labels, through to the substrate used for the plastic banknotes found in Australia, New Zealand and Vietnam.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
Contact us