SEO Specialist
The search engine optimisation (SEO) specialist is one of those jobs that has become crucial for every business that uses the internet to win customers. Whether you hire an SEO consultancy or have an in-house SEO executive will largely depend on how big your company is and how dependent it is on online visibility, but an increasing number of businesses large and small are taking on a full-time specialist.
Essentially, the SEO specialist is someone who ensures that an organisation appears higher up on the search rankings when potential customers search for terms related to their business. SEO has become a minimum requirement for any online business, as neglecting it can quickly allow smaller businesses, even brand new ones, to overtake established companies in search rankings. And with the first page of search engine results pages still being statistically more lucrative than even the second page, SEO needs to be much better than minimum standard.
The skills required
SEO specialist jobs require a deep understanding of what optimisation means today, as yesterday’s SEO practices can be at best ineffective, and at worst can lead to forced de-ranking by the search engines when they break their rules. SEOs need to tread that careful path between following good practices and pushing the envelope just a little to get results without overdoing it.
There’s a whole wealth of tools at the disposal of the SEO professional, from Google Analytics to the dozens of proprietary software solutions that analyse competitor performance, keywords, site speed and all other elements of SEO. The more you have expertise in, the better.
SEO Specialist Jobs in Westmorland
An administrative county from 1889, Westmorland is a historic part of north-west England that became part of Cumbria in 1974, as part of the Local Government Act 1972.
While the county may not be officially recognised as an entity today, there are a number of thriving communities that were once part of the county. These include Kendal, Windermere and Appleby, all of which offer a number of options for anyone looking for SEO Specialist opportunities.
In addition, the beautiful local countryside, which includes the Lake District and the North Pennines, gives those who work in the Westmorland region plenty of outdoor activities for relaxing during the weekends.
Historically, the region was known for producing snuff and other tobacco products, shoes and the delicious Kendal mint cake, which is still a favourite treat today. And while much of the region's modern economy is based on tourism and the service sector, other industries include food manufacture, engineering, IT, design and papermaking.
Just some of the companies that can be found in the region, either with headquarters or other large facilities, include Heinz, James Cropper, pump specialists Gilbert Gilkes & Gordon and Mardix.
Popular locations
SEO specialist jobs at Cast UK
Do you know your Screaming Frog from your Searchmetrics? Have you saved a company’s skin through SEO or pushed it to the top of Google in its sector? There are companies who want to talk to you right now. Follow the link below to register with us.
If your company needs an SEO executive, or if you’re a digital marketing agency that is looking to fill its ranks with more SEO talent, Cast UK might just have the perfect candidate for you. Please call us on 0333 121 3345 so we can start optimising your workforce.
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