Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Westmorland
An administrative county from 1889, Westmorland is a historic part of north-west England that became part of Cumbria in 1974, as part of the Local Government Act 1972.
While the county may not be officially recognised as an entity today, there are a number of thriving communities that were once part of the county. These include Kendal, Windermere and Appleby, all of which offer a number of options for anyone looking for Copywriter opportunities.
In addition, the beautiful local countryside, which includes the Lake District and the North Pennines, gives those who work in the Westmorland region plenty of outdoor activities for relaxing during the weekends.
Historically, the region was known for producing snuff and other tobacco products, shoes and the delicious Kendal mint cake, which is still a favourite treat today. And while much of the region's modern economy is based on tourism and the service sector, other industries include food manufacture, engineering, IT, design and papermaking.
Just some of the companies that can be found in the region, either with headquarters or other large facilities, include Heinz, James Cropper, pump specialists Gilbert Gilkes & Gordon and Mardix.
Popular locations
Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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