Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Westmorland
An administrative county from 1889, Westmorland is a historic part of north-west England that became part of Cumbria in 1974, as part of the Local Government Act 1972.
While the county may not be officially recognised as an entity today, there are a number of thriving communities that were once part of the county. These include Kendal, Windermere and Appleby, all of which offer a number of options for anyone looking for Head of Marketing opportunities.
In addition, the beautiful local countryside, which includes the Lake District and the North Pennines, gives those who work in the Westmorland region plenty of outdoor activities for relaxing during the weekends.
Historically, the region was known for producing snuff and other tobacco products, shoes and the delicious Kendal mint cake, which is still a favourite treat today. And while much of the region's modern economy is based on tourism and the service sector, other industries include food manufacture, engineering, IT, design and papermaking.
Just some of the companies that can be found in the region, either with headquarters or other large facilities, include Heinz, James Cropper, pump specialists Gilbert Gilkes & Gordon and Mardix.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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