Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Harrogate
The North Yorkshire town of Harrogate came to national prominence in the 17th century as a spa town, and over the following centuries visitors would go to the place to take the waters, which they thought had healing properties. Of course, the common people would not have had the wherewithal or the ability to get to the town, especially since they would have been sick, so Harrogate became a resort for the wealthy. Hotels sprung up and the town took on a genteel atmosphere which, some would say, survives to this day. The streets of the town centre are lined with restaurants and cafes, and several large parks give the town a green feel.
Harrogate is 13 miles (21 km) north of Leeds and 18 miles (30 km) west of York. Although the Yorkshire Dales are just to the west and the North York Moors to the north east, the town is not in a national park. It is, however, separated from any major settlement by at least 10 miles of countryside in any direction. The A1(M) passes reasonably close by over to the west; Leeds and York are connected a via rail route that stops at the town.
Despite its largely affluent populace, the town does have some industry, and boasts the Harrogate International Centre, the UK’s third-largest conference and exhibition centre. Thanks to Bucks Fizz’s 1981 triumph, the Centre hosted the 1982 Eurovision Song Contest. It was won by the German singer Nicole, with her song A Little Peace, something non-Eurovision fans have wished for ever since.
With an economically active populace of about 70,000 and a constant stream of professional visitors and day-trippers, Harrogate has a healthy need for logistics and supply chain professionals, meaning that Head of Marketing positions here and in the region are not uncommon.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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