Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Hull
Located in Yorkshire, on the Humber Estuary, Kingston upon Hull - or simply Hull - has been inhabited since the Neolithic period. After King Edward I granted it a royal charter in 1299, it became a thriving market town, as well as a military supply port and a centre for fishing and whaling.
From the Medieval period through to the Industrial Revolution, the easily navigable waters of the River Hull helped the town prosper as a trading hub with Scotland, as well as northern Europe and Scandinavia, while some products came from as far away as Australia and South America.
The large amount of wealth that came into the region during 1800s led to a number of fine Victorian buildings, such as the Dock Offices, which house the Hull Maritime Museum today. Unfortunately, many of these beautiful buildings were lost during World War II, as around 95 per cent of the homes in the city were destroyed during the Hull Blitz.
Since then, Hull has been rebuilt and the city has remained an important port for industry, while a number of ferries provide transport to Europe for around a million travellers every year.
Those seeking Head of Marketing jobs in Hull will find that the region offers a variety of opportunities, with big-name companies like BP, Reckitt Benckiser and Seven Seas all having a large presence. In addition, an Enterprise Zone has been established in a bid to attract OEMs in the renewable energy industry to the area.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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