Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Scunthorpe
Scunthorpe is a town at the north of Lincolnshire roughly as far north as Grimsby on the east coast but 23 miles (37 km) inland. Its closest major neighbour is Hull, 16 miles (26 km) to the north east, and Leeds and Sheffield are both roughly 35 miles (57 km) to the west. The town originally comprised five villages, Ashby, Crosby, Brumby, Frodingham and Scunthorpe, but time merged them together and they officially collectively became Scunthorpe as we now know it, with a population of around 75,000.
The town has a rich industrial heritage, and played its part in the Industrial Revolution as a major centre for ironworks in the mid to late 1800s. These would eventually become steel works as the technology was honed. The usual story for most of these industrial boom towns is that that fell into decline in the twentieth century, but happily for Scunthorpe this is not the case. The largest single employer remains the steelworks, now owned by the Indian steel giant Tata. Thanks to the ongoing success of the steelworks, many engineering firms, large and small, are doing well in the area. Major local employers include BOC, Bell Waste Control, Nisa Today’s, 2 Sisters, Key Country Foods, The Sauce Company and Ericsson.
With such a vibrant industrial history and the whole spectrum of industry from heavy to light, Head of Marketing jobs can appear in Scunthorpe from time to time. The town is also at the centre of a circle of major towns, cities, resorts and ports, which can potentially lead new logistics, warehousing and supply chain companies to set up there.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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