Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Doncaster
Doncaster has a colourful history that dates back at least as far as the Romans, when it was served by an important road between London and the North. Nowadays the South Yorkshire town remains a well connected place, with the M18 an A1(M) passing the town and excellent rail connections to Sheffield an Leeds to the west and the docks of Hull to the east. The canals helped bring wealth to the town, particularly when vast coal seams were discovered nearby and the town boomed. There is also Robin Hood International Airport on the doorstep, although it is probably more famous for a mischievous tweet than for its global aviation repute!
Although coal mining has largely ended in the area, it is one of the few places that still has active mines. During the Industrial Revolution the place was a hotbed of industry, with steel manufacture, glassmaking, railway engineering and chemical manufacturing going on. In the 1930s tractors started being made in the town by International Harvester. This tradition survived right up until 2007 after several buy-outs and mergers.
Anyone looking for Head of Marketing work in Doncaster should be greeted by a seam of opportunities as rich as the coal’s. As well as the airport and road links, it is home to Doncaster International Railport, a vast railway complex that distributes goods nationally and ultimately internationally. Many companies have recognised this sweet spot and set up distribution centres and warehousing facilities in the area. Names include B&Q, DFS, Next, Faberge, Tesco, IKEA, Exel and Amazon.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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