Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Bradford
Located in northern England and less than ten miles from Leeds, Bradford is a thriving city in a prime location, making it perfect for anyone seeking Head of Marketing vacancies.
Because of the area's abundance of coal and iron ore, Bradford was one of the first parts of the UK to experience significant growth during the Industrial Revolution.
During this period, Bradford became known as the wool capital of the world, while an array of other products were also manufactured here. Many beautiful Victorian buildings that were built during this time are still standing today, giving a glimpse to the wealth that came into the city.
Since the 19th century, the textile industry has been in slow decline - although it still brings money into the local economy. Meanwhile, the financial, electronics, engineering and manufacturing sectors have grown to take its place.
Today, companies that are based in Bradford include Yorkshire Building Society, Pace Micro and Provident Financial, which owns Vanquis, a well-known credit card company.
Other big-name businesses that call Bradford home include Hallmark UK, Morrisons and Thomas Cook, while online retailer Freeman Grattan Holdings has been located in the city since 1934 when it was established as a mail-order company.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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