Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in South Yorkshire
Situated in the region of England known as Yorkshire and the Humber, South Yorkshire is a metropolitan county that was established in 1974. It shares borders with Derbyshire, Lincolnshire and Nottinghamshire, as well as West and North Yorkshire and the East Riding of Yorkshire.
Those seeking Head of Marketing positions in the region will have various options to consider, as it is home to a number of large settlements, including Sheffield, Doncaster, Barnsley and Rotherham.
For much of the region's modern history, South Yorkshire has been known for its mining industry - particularly coal - and steel production. Innovations in the 17th and 18th centuries included crucible steel and stainless steel and during the Industrial Revolution, the region was extremely prosperous.
The local economy went into steep decline during the latter half of the 20th century, but over the last two decades it has seen a significant amount of redevelopment.
Today, South Yorkshire has a thriving retail and service sector, while a number of business parks, manufacturing facilities and innovation centres have also sprung up in recent years. Just some of the companies that can be found in the area include Ronseal, confectioners A.L Simpkin & Co, Plusnet and the Ardagh Glass Group.
What's more, a number of warehousing and distribution centres are located in the region - these are operated by firms like Next, IKEA, Tesco and Amazon.com.
Popular locations
Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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