Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Humberside
Located in northern England, Humberside was a county until it was abolished in 1996 and replaced with several unitary authorities, including Kingston upon Hull, East Riding of Yorkshire, North Lincolnshire and North East Lincolnshire. Although it may be gone in name, the communities in Humberside offer a variety of roles for those seeking Head of Marketing positions.
Humberside was created in 1972 as part of the Local Government Act. Before this, the regions that made up the county had been based in a variety of sectors, including agriculture, shipbuilding and manufacturing. However, the county suffered due to its north and south sections being separated by the River Humber until the Humber Bridge was completed in 1981.
These days, the regions that once made up Humberside have gone through significant regeneration and have economies that are predominantly based in the service sector and tourism.
Hull is an important port town, both for cargo and ferries to Europe. It's also home to a number of chemical and pharmaceutical companies like Reckitt Benckiser, BP, Seven Seas and Smith & Nephew.
Meanwhile, Grimsby is known for its fishing and it sees a lot of containerised cargo enter its ports every year. The fish that comes into the town is processed here and both Young's Seafood and Findus produce fresh and frozen fish products.
Other companies based in Humberside, or with large facilities in the region, include Tata Steel, Corus, Singleton Birch, BOC, Nisa Today and Ericsson.
Popular locations
Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
Are you looking for a new head of marketing position? There are dozens of companies looking for your talents. Follow the link below and register your details so we can get in touch.
Contact us