Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Derbyshire
Situated in the East Midlands, Derbyshire is a county that shares a border with Greater Manchester, as well as Yorkshire, Nottinghamshire, Staffordshire, Cheshire and Leicestershire.
Much of the Peak District is located within Derbyshire and just some of the towns in the region include Derby and Chesterfield, meaning there are many opportunities for those seeking Head of Marketing positions.
For most of its history, Derbyshire's economy has been based on agriculture, while the mining of natural resources such as coal, iron, lead and limestone were of particular importance during the Industrial Revolution. Of these, only the limestone quarries are still in operation.
The chocolate company Thorntons was established near Alfreton in 1911 - its headquarters are still based there today.
After the second world war, the first diesel-electric mainline passenger train was unveiled at the Locomotive Works in Derby and the British Rail Research Division was opened in 1964 with an aim to improve the country's train network. This eventually became the DeltaRail Group, which currently provides software and other technology for signalling and control systems.
JBC-Power Systems manufactures engines in the south of the county, Buxton Water is bottled here and Bombardier Transportation builds the rolling stock for the London Underground network.
Other companies with manufacturing facilities or an otherwise large presence include Rolls-Royce, Toyota and Trebor Bassets.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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