Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Leicestershire
Located in the East Midlands, Leicestershire shares borders with a number of counties, including Derbyshire, Warwickshire, Lincolnshire and Northamptonshire.
Some of the main settlements in Leicestershire include Loughborough, Mowbray and Hinckley. There's also Leicester, which is situated right in the middle of the county and serves as the county town. All of these places offer a variety of Head of Marketing opportunities.
Farming, textile manufacturing and food manufacture have traditionally played an important part in Leicestershire's economy. What's more, various cheeses and pork pies are said to have originated in the area.
As far back as the 14th century, the region has been a centre of industry, with early specialties including bellfounding, sand casting and stained glass. This continued throughout the 19th century, with projects including Great Paul, the largest bell in Britain, which once hung in St Paul's cathedral.
The engineering past of Leicestershire continues to thrive today. Noble Automotive, known for its high-performance sports cars, has its headquarters in Leicester. Meanwhile, Triumph Motorcycles is based in Hinckley.
Just some of the many companies based in Leicestershire include Pukka Pies, Everards, Stead & Simpson, Shoe Zone, AstraZeneca and 3M. There's also the Masterfoods factory, which produces a variety of pet foods.
Meanwhile, the East Midlands Airport is located in Leicestershire, so a number of freight and distribution companies have facilities in the area, including UPS, DHL and TNT.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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