Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Loughborough
Loughborough is a town in the north of Leicestershire, close to the Nottinghamshire border. It has been a market town since the Middle Ages, serving the cities and villages in the vicinity, but it is perhaps best known in modern times for its university. Loughborough is in the middle of a triangle formed by Leicester, Nottingham and Derby (all of which have their counties named after them), which are all roughly 10 miles (16 km) distant. Loughborough is served by the M1 motorway, and the A6 runs through the town on its way to Leicester. The town has good railway links to the aforementioned cites.
Loughborough University is generally regarded as being one of the best universities in the nation, but if its sports and engineering subjects are isolated, it could easily be in the top three or four. Much groundbreaking research has gone on in these fields, and the university attracts sporting coaches and strategists, aerospace engineers and students of certain crossover disciplines such as motor racing. Although best known for these technical disciplines, the university does offer the full range of subjects.
Loughborough is not particularly industrialised, but it does have several technical and research parks that are linked to the university. The town remains a thriving market town and the student population ensures its entertainment and nightlife needs to be kept well stocked. Taken together, this could be promising for anyone seeking Head of Marketing work in Loughborough itself, but with three quite industrialised cities on the doorstep, the outlook appears even brighter.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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