Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Tamworth
The town of Tamworth is the largest town in Staffordshire, although the largest settlement is the city of Stoke-on-Trent. Due to its south-eastern location, however, the town probably has more of an affiliation with Birmingham; Tamworth is just 12 miles (20 km) from the centre of Birmingham, and 6 miles (10 km) from Sutton Coldfield. The M42 passes to the east, connecting Birmingham with the M1, and to the west the M6 toll road heads north and south.
The town has a rich history, and was once larger than Birmingham; indeed it was even the capital of Mercia under Kind Offa in the 9th century. It was raided and destroyed by the Danes and re-founded by Aethelflaed, daughter of Alfred the Great. There was probably a Saxon fort in the town, but it is thought that Tamworth Castle was built on its grounds; the castle still stands to this day. During the 18th and 19th centuries, the town became industrialised, mainly thanks to the abundant coal nearby. Canals and railways came, and engineering, brick and tile making and the textile industries grew up. In latter years, Tamworth was the home of the Reliant factory, famous for its Robin and Scimitar cars; the factory no longer exists, however.
Tamworth, with its links to both Birmingham and Staffordshire, and thanks to its ideal location in the midlands, is a perfect place to find Head of Marketing positions, and they become available reasonably frequently here and in its surrounding area. It is certainly worth taking a look or contacting Cast UK directly to talk about your needs.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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