Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Cannock
Cannock is one the constituent parts of Cannock chase in southern Staffordshire, a district with a population of around 100,000. The town is more strongly connected with the cities of Birmingham and Wolverhampton to the south and south west respectively, however, although Stafford is just 9 miles (14 km) to the north. Cannock is connected to the rest of the country via the M6 (and the M6 Toll, which passes directly to its south) and the M54 can be joined just to the south west as it heads westwards towards Shrewsbury.
Like much of the Black Country, Cannock went through a period of massive growth during the Industrial Revolution, with the area being best known for its coal mines which helped fuel the industry going on to the south. However the decline followed the same pattern, and unusually, Cannock’s de-industrialisation was accompanied by a falling population rather than an effort to diversify. The town is now an averagely built-up town with several areas of woodland, parks and golf courses dotted around. There is light industry to the south, but generally speaking Cannock is a commuter town.
Though Cannock is not large in itself, it is located close to three large concentrations of population, and this means that anyone looking for Head of Marketing work might do well to cast their net a little further afield, perhaps to Birmingham, Wolverhampton or Stafford, or perhaps even Stoke or Derby. That said, all towns have logistics and supply chain needs, so there’s no reason why something local might come up.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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