Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Telford
A new town situated in Shropshire, Telford is located around 30 miles from Birmingham and is one of the fastest growing settlements in the UK, making it a great choice for those seeking Head of Marketing vacancies.
Most of Telford was built in the 1960s and 1970s on what had previously been industrial and agricultural land. However, people have been living in the region for thousands of years and evidence has been found of Roman roads and other ancient settlements. In its early days, the region's economy was based mainly in the mining of coal and ironstone, as well as metalworking.
As a planned town, Telford has been carefully laid out, with loads of residential property and plenty of retail outlets. What's more, the road infrastructure means that it's easy to travel between Telford and other destinations like Birmingham, Shrewsbury and Wolverhampton.
In recent years, further regeneration and expansion have occurred to make the area even more attractive for businesses and residents.
These days, much of Telford's economy is based in the service sector and IT industries. Companies like Hitachi, Maxell and Nokia have offices or manufacturing facilities in the area, while other companies include GKN, Siemens and Fruit of the Loom.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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