Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Telford
A new town situated in Shropshire, Telford is located around 30 miles from Birmingham and is one of the fastest growing settlements in the UK, making it a great choice for those seeking Chief Marketing Officer vacancies.
Most of Telford was built in the 1960s and 1970s on what had previously been industrial and agricultural land. However, people have been living in the region for thousands of years and evidence has been found of Roman roads and other ancient settlements. In its early days, the region's economy was based mainly in the mining of coal and ironstone, as well as metalworking.
As a planned town, Telford has been carefully laid out, with loads of residential property and plenty of retail outlets. What's more, the road infrastructure means that it's easy to travel between Telford and other destinations like Birmingham, Shrewsbury and Wolverhampton.
In recent years, further regeneration and expansion have occurred to make the area even more attractive for businesses and residents.
These days, much of Telford's economy is based in the service sector and IT industries. Companies like Hitachi, Maxell and Nokia have offices or manufacturing facilities in the area, while other companies include GKN, Siemens and Fruit of the Loom.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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