Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Shrewsbury
Shrewsbury has always been a market town, as shown by its distinctive roads to Telford, Whitchurch, Oswestry, Welshpool and Ludlow. During the Industrial Revolution the town was linked by Shrewsbury Canal, which linked to the Shropshire canal, but again, it was used more to bring goods in than to take them out – the town remained largely unindustrialised. Railways also came in the nineteenth century, making Wolverhampton and the North and South of England easily accessible.
The town does have a thriving light industry scene, and has two important business parks, Shrewsbury Business Park and the Battlefield Enterprise Park. Sometimes Chief Marketing Officer or similar jobs turn up in Shrewsbury or the surrounding area simply because it’s a relatively isolated town that has a large demand for goods to be brought in.
Although Shrewsbury is the county town of Shropshire, it is actually only the second largest in the county (after Telford), but still has a sizeable population of around 100,000. As it is so close to the Welsh border, it acts as a magnet for many of the Welsh towns and villages along the country’s eastern side as well as those in the surrounding area. This has led to Shrewsbury becoming a very healthy shopping town; it is also a very pleasant place to live, with much of its medieval town centre still standing. Shrewsbury does have one very notable claim to fame, too – it was the birthplace of Charles Darwin.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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