Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Shropshire
Shropshire is a county in the West Midlands. It shares borders with Cheshire, Worcestershire, Herefordshire and Staffordshire, as well as Wales.
Those seeking Chief Marketing Officer roles in Shropshire will have a variety of options to consider, as the county is home to a number of thriving communities - such as the county town of Shrewsbury, Telford, Wellington, Newport, Ludlow, Market Drayton, Oswestry and Whitchurch.
What's more, there is a wide range of beautiful natural areas in the region, each one perfect for relaxing during your days off. These include the Shropshire Hills, Wenlock Edge and the Long Mynd. There's also Fenn's, Whixall and Bettisfield Mosses National Nature Reserve - it's one of the best-preserved wetland areas in the country.
Historically an agricultural county, Shropshire's modern economy is mainly based on the service sector. Tourism and retail are also important, while the larger towns are also home to some industry and tech companies.
Just some of the businesses that can be found in Shropshire include Muller Dairy, Unimation, Nikon, Hitachi Maxell and Ricoh.
What's more, the RAF has two bases in the region and the PDSA's head office is in Telford.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?
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