Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Stafford
Staffordshire’s county town of Stafford is relatively small by county town standards, with its population of just over 50,000; in fact Stoke-on-Trent, Tamworth and Newcastle-under-Lyme are larger. That said, Stafford is at the centre of a cluster of towns whose populations total over 120,000. Stafford is located on the M6 and is about half way between Stoke-on-Trent and Birmingham, each of which is approximately 14 miles (22 km) distant.
The town’s history is varied and well documented to the fifth century, and the eleventh-century castle stands to this day. Stafford used to have a long tradition of shoemaking, which sadly died out in the latter 20th century. It was also a major railway hub until the reforms of the 1960s led to the closure of the Stafford & Uttoxeter Railway and the Shropshire Union Railway, and with them Stafford became a relatively normal through line between Crewe and Birmingham and London.
Occasionally, Chief Marketing Officer jobs become available in Stafford, as it is a relatively populous region and some major manufacturing plants are found there. The electrical engineering giant Alstrom, which makes huge electrical transformers, is in the middle of the town, and Bostik and Littleworth (diesel engines) have large sites here; there are also a few trading and industrial estates and a sizeable shopping centre. Being the county town, the public sector is a large employer, and Stafford also serves as a commuter town for the cities to the north and south.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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