Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Warwickshire
Famous as the birthplace of writers William Shakespeare and George Elliot, Warwickshire is located in the East Midlands and shares borders with a number of counties including Staffordshire, Leicestershire, Oxfordshire and Gloucestershire.
Home to a number of large settlements like Rugby, Nuneaton, Bedworth, Warwick, Leamington Spa and Stratford-on-Avon, Warwickshire offers a variety of options for those seeking Chief Marketing Officer opportunities.
In addition, Birmingham is within an easy commute from the north-west of the county, making it perfect for those who wish to work in Britain's second city, but live away from the busy atmosphere.
For much of its past, Warwickshire's economy was based in the textile industry and manufacturing.
These days, the region relies heavily on industry and engineering, while the service sector, retail, power, technology and tourism are also important.
Rolls-Royce has an engineering works in the region, while the Rugby Cement Works is one of Europe's largest such facilities. Rangemaster stoves have been manufactured at the Eagle Foundry in Leamington Spa since 1851 and a number of video game designers are based in the area.
Other companies based in the region, or with large facilities here include IBM, Holland & Barrett, Volvo, ConocoPhillips and Bravissimo.
In addition, the National Grid's gas control centre is in Warwickshire, while Dairy Crest and RS Components have national distribution centres in Nuneaton.
Popular locations
Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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