Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Tamworth
The town of Tamworth is the largest town in Staffordshire, although the largest settlement is the city of Stoke-on-Trent. Due to its south-eastern location, however, the town probably has more of an affiliation with Birmingham; Tamworth is just 12 miles (20 km) from the centre of Birmingham, and 6 miles (10 km) from Sutton Coldfield. The M42 passes to the east, connecting Birmingham with the M1, and to the west the M6 toll road heads north and south.
The town has a rich history, and was once larger than Birmingham; indeed it was even the capital of Mercia under Kind Offa in the 9th century. It was raided and destroyed by the Danes and re-founded by Aethelflaed, daughter of Alfred the Great. There was probably a Saxon fort in the town, but it is thought that Tamworth Castle was built on its grounds; the castle still stands to this day. During the 18th and 19th centuries, the town became industrialised, mainly thanks to the abundant coal nearby. Canals and railways came, and engineering, brick and tile making and the textile industries grew up. In latter years, Tamworth was the home of the Reliant factory, famous for its Robin and Scimitar cars; the factory no longer exists, however.
Tamworth, with its links to both Birmingham and Staffordshire, and thanks to its ideal location in the midlands, is a perfect place to find Chief Marketing Officer positions, and they become available reasonably frequently here and in its surrounding area. It is certainly worth taking a look or contacting Cast UK directly to talk about your needs.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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