Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Cheshire
A ceremonial county in the North West of England, Cheshire is situated on the River Mersey and is home to a number of cities and towns, including Chester, Warrington, Widnes, Crewe, Ellesmere Port and Macclesfield.
For hundreds of years, the region has been known for its production of cheese, salt, chemicals and textiles - especially woven silk - while agriculture has also provided a longstanding boost to the area's economy.
During the Industrial Revolution, Cheshire experienced significant growth, particularly due to the fact that the Manchester Ship Canal and other such waterways pass through the area.
In addition, Crewe held a prominent position in the country's railroad industry, as it was the location of a major junction, as well as the Crewe Railway Works, a leading producer of locomotives.
These days, Cheshire is home to a vast number of companies, making it an ideal choice for those seeking Chief Marketing Officer vacancies.
Salt mining and chemicals are still an important part of Cheshire's economy, with companies like British Salt, Ineos and Brunner Mond, as well as the Stanlow Refinery at Ellesmere Port.
Meanwhile, other industries gained prominence - like bio-technology, financial services, ICT and manufacturing.
Just some of the big names you'll find in the region include Jaguar, Vauxhall, Bentley, Mornflake, United Utilities and Pets at Home. In addition, Woodford Aerodrome is a facility of BAE Systems that has produced aircraft ranging from passenger jets to military bombers.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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